By now, everyone's seen this article (Headline: Hearts over minds, he tells Democrats) about the scientist who uses brain scans to convince activist Democrats that they need to focus on emotional, rather than rational, appeals and connections to win votes. This is news? They needed to wait for validating brain scans to know this?
Personally, my favorite part of the article dwells on the influence of media mogul wives who are pushing this. Ah, the non-idle rich.