May 23, 2004

What Is the Demographic for the Discovery Science Channel?

I've been watching the Discovery Science Channel a lot this weekend because they've been playing Mr. Wizard, James Burke's Connections, and Jacob Bronowski's The Ascent of Man as part of their TV Science Classics Weekend. Great stuff. But the commercials would lead me to believe that they were featuring Jerry Springer or Oprah Winfrey. Do people watching twenty and thirty year-old highbrow serials really buy anything by Matthew Lesko?

Posted by Charles Austin at May 23, 2004 05:43 PM